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Traditional marketing methods have taken a backseat as digital marketing has emerged as a powerful tool for businesses to connect with consumers. Unleashing the digital beast of marketing in the 21st century has become essential for companies looking to thrive in this competitive landscape. Digital marketing encompasses various strategies that utilize online platforms such as social media, search engines, email campaigns, and websites to promote products or services. With over half of the global population using the internet regularly, it is no surprise that businesses are shifting their focus towards these digital channels. One of the key advantages of digital marketing is its ability to provide targeted advertising. Unlike traditional forms of advertising where messages were broadcasted without any specific targeting, digital platforms allow marketers to tailor their content based on demographics, interests, and behaviors. This level of personalization ensures that advertisements reach those who are most likely interested in what a business has to offer.